c R A Z Y   e X   g I R L F R I E N D
KINETIC TYPOGRAPHY
T H E S I S

The chosen audio byte is from the song; I’m the Villain in my own Story, written and sung by Rachel Bloom. The song is from the American romantic musical comedy drama, Crazy Ex-Girlfriend, which premiered on October 12, 2005, and ran for four successful seasons. The kinetic typography piece aims make best use of visual theatrics, to aid and accentuate the dark comedic theme. The piece also pays homage to Broadway and the power of lights and shadows in theatre.​​​​​​​​​​​​​
I D E A

Successful and driven, Rebecca Bunch seemingly has it all ; an upscale apartment in Manhattan and a partnership at a prestigious law firm! But her life takes a dramatic twist when she bumps into a former flame, and decides to follow him to LA.
The intonation of the narrator in this song shows that she is in disbelief at her state and how the turn of events has deemed her the antagonist, instead of the hero of her own story. She is equally amused and dejected at the same time. To reflect this state of mind, there is a splash of bright colors against dark backgrounds, denoting a conflict of personalities and drama, while holding onto the overarching sinister theme. The audio is fast paced and has sharp twists and turns hurrying past the audience. Visually this is brought across with the play on lights and shadows. 
S T Y L E F R A M E S
P R O C E S S
To kick it off, I worked on a rough mind map with some rough storyboarding and placement of what I wanted the text to do on each shot. I jotted down thoughts about how I wanted the theme to come across to the audience. I realized the need for something dramatic, sinister and yet whimsical and light hearted. After this, I moved on to experimenting on different typefaces (and failed a few times) before settling in on a clean san-serif font. After a few rounds of storyboarding, I found the direction I wanted to go with, and dove right into animation!
S T O R Y B O A R D S
Mind Mapping and Conceptualization
Mind Mapping and Conceptualization

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